New Product Development Essentials from the PDMA
by
Michael G. Luchs, Scott Swan, Abbie Griffin
Language: English
Release Date: September 25, 2015
Develop a more systematic, human-centered, results-oriented thought process
Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials...