Greg Thain: 3 books
by Greg Thain, Alexandra Skey
Language: English
Release Date: May 20, 2015
Language: English
Release Date: May 20, 2015
A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of - How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more.
FMCG
The Power of Fast-Moving Consumer Goods
Language: English
Release Date: July 15, 2014
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering...
Store Wars
The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
Language: English
Release Date: July 12, 2012
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and...