Greg Battersby: 1 book
The New and Complete Business of Licensing
The Essential Guide to Monetizing Intellectual Property
Language: English
Release Date: November 30, 2018
This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal...
