Graham H J Roberts: 1 book
Consumer Culture, Branding and Identity in the New Russia
From Five-year Plan to 4x4
Language: English
Release Date: April 14, 2016
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social...
