Gordon S Linoff: 2 books

Data Mining Techniques

For Marketing, Sales, and Customer Relationship Management

by Gordon S. Linoff, Michael J. A. Berry
Language: English
Release Date: March 23, 2011

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of...

Data Analysis Using SQL and Excel

by Gordon S. Linoff
Language: English
Release Date: December 3, 2015

A practical guide to data mining using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis—SQL and Excel—to perform sophisticated data analysis without the need for complex and expensive data mining...