Gopalkrishnan R Iyer: 2 books

Customer Relationship Management in Electronic Markets

by Gopalkrishnan R Iyer, David Bejou
Language: English
Release Date: February 4, 2014

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to...

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Language: English
Release Date: April 8, 2014

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...