Glen Giovannetti: 1 book
Managing Biotechnology
From Science to Market in the Digital Age
Language: English
Release Date: September 1, 2017
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models
Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to...
