Giuseppe Pedeliento: 1 book

Book cover of Analyzing Attachment and Consumers' Emotions

Analyzing Attachment and Consumers' Emotions

Emerging Research and Opportunities

by Giuseppe Pedeliento
Language: English
Release Date: February 2, 2018

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing...
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