Giles Lury: 3 books
The Marketing Complex
Why Modern Marketers Need to Manage Multiplicity
Language: English
Release Date: September 3, 2017
Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static,...
How Coca-Cola Took Over the World
And 100 More Amazing Stories About the World's Greatest Brands
Language: English
Release Date: October 23, 2018
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness...
by Giles Lury
Language: Spanish
Release Date: October 2, 2015
Language: Spanish
Release Date: October 2, 2015
Por qué dos ejecutivos de una gran empresa se despidieron a sí mismos? ¿Cómo un estudio de mercado con 250.000 personas pudo terminar siendo uno de los mayores fracasos de todos los tiempos? ¿Cómo un error ortográfico dio nombre a una de las marcas más famosas del mundo? ¿Qué tienen que...