Gerhard Raab: 2 books
The Psychology of Marketing
Cross-Cultural Perspectives
Language: English
Release Date: February 24, 2016
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding...
Customer Relationship Management
A Global Perspective
Language: English
Release Date: May 13, 2016
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better...