Gerald Zaltman: 1 book
Marketing Metaphoria
What Deep Metaphors Reveal About the Minds of Consumers
Language: English
Release Date: May 6, 2008
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome...
