Gerald E Smith: 7 books

&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.   Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand...

Throughout its history, Thailand has shown remarkable resiliency, adaptability, and creativity in responding to serious threats and crises, and this since much earlier times when it was known as Siam. This book, while focusing on the modern period, does reach back to ancient kingdoms but also shows...

New Deal Archaeology in Tennessee tells the engrossing story of Southeastern archaeology in the 1930s. The Tennessee Valley Authority Act of May 1933 initiated an ambitious program of flood control and power generation by way of a chain of hydroelectric dams on the Tennessee River. The construction...

As accountability in education has become an increasingly prominent topic, teacher preparation programs are being asked to provide credible evidence that their teacher candidates can impact student learning. Teacher Work Samples, first developed 30 years ago, have emerged as an effective method...

Written by eminent sociologists, this book introduces and assesses some of the most influential, recent sociological theories. Each chapter explains the theory and describes a related program of empirical research. Chapters are authored by the actual founders (and/or leading exponents) of these theoretical...

The world has been witnessing a long unfolding process of urbanization that not only has altered the structural basis of society in terms of political economy, but has also symbolically relegated rural people and life to a secondary or deviant status through an ideology of urbanormativity. Both structural...

The Roads to Congress 2008 offers readers straightfoward and detailed case studies of the campaigns, candidates, key issues, and outcomes of over one dozen of the most important and interesting races of 2008. This includes both House and Senate campaigns, contests from all regions of the country,...