Georges Bayle: 2 books
by Georges Bayle, Marcel Duhamel
Language: French
Release Date: January 1, 1954
Language: French
Release Date: January 1, 1954
Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
Neuromarketing in Action
How to Talk and Sell to the Brain
Language: English
Release Date: December 3, 2013
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such...