Geno Church: 2 books
Brains on Fire
Igniting Powerful, Sustainable, Word of Mouth Movements
Language: English
Release Date: August 5, 2010
Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments...
The Passion Conversation
Understanding, Sparking, and Sustaining Word of Mouth Marketing
Language: English
Release Date: August 14, 2013
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in...