Gautam Raj Jain: 2 books

This book equips students and practising managers with strategic insights into the process of managing odds and for dealing with emerging fluid situations which can affect any organization. The authors emphasize that managers should not rely on theories and models for dealing with organizational...

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive...