Gail F Goodman: 2 books
Engagement Marketing
How Small Business Wins in a Socially Connected World
Language: English
Release Date: April 2, 2012
A definitive guide to growing your small business through "Engagement Marketing"
As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn...
by Jeff Korhan, Gail F. Goodman, Scott Stratten
Language: English
Release Date: March 4, 2014
Language: English
Release Date: March 4, 2014
A set of four e-books on engaging social media, marketing strategies and more
This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy...