Gabriela Salinas: 1 book
The International Brand Valuation Manual
A complete overview and analysis of brand valuation techniques, methodologies and applications
Language: English
Release Date: November 22, 2011
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for...
