G Viglia: 1 book

Book cover of Pricing, Online Marketing Behavior, and Analytics
by G. Viglia
Language: English
Release Date: May 9, 2014

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development...
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