G Mazzalovo: 2 books
by G. Mazzalovo
Language: English
Release Date: July 24, 2012
Language: English
Release Date: July 24, 2012
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
by Michel Chevalier, Gérald Mazzalovo
Language: French
Release Date: February 11, 2015
Language: French
Release Date: February 11, 2015
Les + de la 3e édition
• Un nouveau chapitre : le luxe de demain, entre authenticité et développement durable.
• Les clients du luxe : focus sur le client chinois.
• Tous les chiffres du secteur actualisés : taille des marchés, chiffres d’affaires et rentabilité des principales entreprises.
•...