How PR Trumps Marketing and Advertising in the New Media World
by
Fraser P. Seitel, John Doorley
Language: English
Release Date: August 21, 2012
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru...