Fons Van Dyck: 2 books
Advertising Transformed
The New Rules for the Digital Age
Language: English
Release Date: February 3, 2014
Is advertising dead or alive? Quite simply the 20th century concept of advertising is dead and it will have to reinvent itself in order to survive. This transformation is going on as we speak. Brands that invest in advertising during an economic recession prove to overcome them quicker as times of...
La publicite: morte ou vivante
responses strategiques a l'usage des marketeurs et des managers
Language: French
Release Date: May 9, 2013
Les marques, le marketing et la publicité sont aujourd'hui mis sous pression. Plus que jamais, la plus-value de la publicité est remise en question. Ce livre se veut une amorce au débat et à la réflexion. Dans La Publicité : morte ou vivante ?, Fons Van Dyck offre des réponses stratégiques...