Florian Kohlbacher: 2 books

The Handbook of Science and Technology Studies

by John Law, Kalpana Shankar, David Hakken
Language: English
Release Date: December 16, 2016

The fourth edition of an authoritative overview, with all new chapters that capture the state of the art in a rapidly growing field. Science and Technology Studies (STS) is a flourishing interdisciplinary field that examines the transformative power of science and technology to arrange and...

Advertising in the Aging Society

Understanding Representations, Practitioners, and Consumers in Japan

by Florian Kohlbacher, Michael Prieler
Language: English
Release Date: April 8, 2016

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as...