Fiona Schweitzer: 1 book

Book cover of Innovation Heroes

Innovation Heroes

Understanding Customers as a Valuable Innovation Resource

by Fiona Schweitzer, Joe Tidd
Language: English
Release Date: May 8, 2018

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when...
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