Fern L Johnson: 1 book

Book cover of Imaging in Advertising

Imaging in Advertising

Verbal and Visual Codes of Commerce

by Fern L. Johnson
Language: English
Release Date: August 6, 2012

The dominance of advertising in everyday life carries potent cultural meaning.  As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising...
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