Fellow Prsa: 2 books
Lukaszewski on Crisis Communication
What Your CEO Needs to Know About Reputation Risk and Crisis Management
Language: English
Release Date: April 3, 2015
Masterwork on Crisis Communication and Reputation Risk Selected as One of "30 Best Business Books of 2013" Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "28 experts to call when all...
The Abcs of Strategic Communication
Thousands of Terms, Tips and Techniques
Language: English
Release Date: December 27, 2007
Examples include: 25 words that hurt your
resume; A user-friendly Web site; ABCs of
strategic public relations; CBAs of strategic public
relations; Ad placement matters on the Web;
Assessing your writing; Be a better manager;
Business dining: Dos and donts; Convince...