Fe Feltes: 1 book

Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?

Book cover of Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?

Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?

by Fe Feltes
Language: English
Release Date: December 5, 2016

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm (Wirtschaftswissenschaften), course: Brand Management, language: English, abstract: Global brands are probably...
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy