A Threat to Sustainable Happiness
by
Afia Khalid, Faisal Qadeer
Language: English
Release Date: November 3, 2017
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary...