Erik Du Plessis: 1 book
The Branded Mind
What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Language: English
Release Date: February 3, 2011
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.
Investigating...
