Eric Schwartzman: 1 book
Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Language: English
Release Date: December 15, 2010
The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions...
