Eric E Haley: 2 books

Using Qualitative Research in Advertising

Strategies, Techniques, and Applications

by Dr. Margaret A. Morrison, Dr. Eric E. Haley, Dr. Ronald E. Taylor
Language: English
Release Date: October 31, 2011

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising...

Readings in Advertising, Society, and Consumer Culture

by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Language: English
Release Date: December 18, 2014

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide...