Emanuel Rosen: 3 books
Absolute Value
What Really Influences Customers in the Age of (Nearly) Perfect Information
Language: English
Release Date: February 4, 2014
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How...
The Anatomy of Buzz
How to Create Word of Mouth Marketing
Language: English
Release Date: May 14, 2002
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.
What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of...
The Anatomy of Buzz Revisited
Real-life lessons in Word-of-Mouth Marketing
Language: English
Release Date: February 24, 2009
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world
With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of...