Elvira Ismagilova: 1 book

Electronic Word of Mouth (eWOM) in the Marketing Context

A State of the Art Analysis and Future Directions

by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade
Language: English
Release Date: February 15, 2017

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book...

We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy