Elea Mcdonnell Feit: 2 books

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book* *is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal...

This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning...