Edwin J Nijssen: 2 books
Entrepreneurial Marketing
An Effectual Approach
Language: English
Release Date: April 27, 2017
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making...
Creating Customer Value Through Strategic Marketing Planning
A Management Approach
Language: English
Release Date: November 11, 2013
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to...