Edward Elder: 2 books
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Language: English
Release Date: July 17, 2016
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be...
Political Marketing
Principles and Applications
Language: English
Release Date: May 7, 2019
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection...