E Tory Higgins: 2 books
Focus
Use Different Ways of Seeing the World for Success and Influence
Language: English
Release Date: April 18, 2013
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working....
Beyond Pleasure and Pain
How Motivation Works
Language: English
Release Date: October 11, 2011
How does motivation work? Scientific research shows that people are motivated to be effective in different ways that go beyond the pursuit of pleasure and the avoidance of pain. In this text, E. Tory Higgins provides a new theory of motivation that argues that people are motivated by the pursuit of...