E Culp: 1 book

Book cover of Business Essentials for Strategic Communicators

Business Essentials for Strategic Communicators

Creating Shared Value for the Organization and its Stakeholders

by M. Ragas, E. Culp
Language: English
Release Date: December 17, 2014

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues,...
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