Drew Boyd: 2 books

Book cover of Inside the Box

Inside the Box

A Proven System of Creativity for Breakthrough Results

by Drew Boyd, Jacob Goldenberg
Language: English
Release Date: June 11, 2013

“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint...
Book cover of Dentro de la caja
by Drew Boyd, Jacob Goldenberg
Language: Spanish
Release Date: February 10, 2014

Un libro que devuelve la rigurosidad a la creatividad • Lleno de ejemplos reales de casos disruptivos • Sistema utilizado por muchas empresas de todo el mundo Mucho se habla de creatividad e innovación en las empresas, pero pocos pueden ofrecer un sistema reiteradamente probado y que funciona...
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