Dr Russell W Belk: 1 book
by Dr. Russell W. Belk, Dr. Robert Kozinets, Eileen Fischer
Language: English
Release Date: December 14, 2012
Language: English
Release Date: December 14, 2012
Electronic Inspection Copy available for instructors here
- How is qualitative marketing and consumer research conducted today?
- What is rigorous research in this field?
- What are the new, cutting edge techniques?
Written for students, scholars, and marketing...
