Dr Ross Brennan: 1 book

Book cover of Contemporary Strategic Marketing 2e
by Dr Ross Brennan, Dr Paul Baines, Paul Garneau
Language: English
Release Date: October 12, 2007

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.Also...
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