Strategies, Techniques, and Applications
by
Dr. Margaret A. Morrison, Dr. Eric E. Haley, Dr. Ronald E. Taylor
Language: English
Release Date: October 31, 2011
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising...