Dr Arthur A: 9 books

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications...

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research...

In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media....

In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism. Berger...

Reviews latest research on zoonoses affecting poultry meat such as Salmonella and Campylobacter as well as methods for their control on the poultry farm and in the slaughterhouse Summarises advances in understanding and optimising poultry quality traits such as flavour, colour, tenderness, shelf life...

A celebration of Jewish men's voices in prayer—to strengthen, to heal, to comfort, to inspire from the ancient world up to our own day. "An extraordinary gathering of men—diverse in their ages, their lives, their convictions—have convened in this collection to offer contemporary,...

Then he tells you Ilike to dress up as a women, and the journey begins. It feels like your whole world is falling apart! Then there are the questions, the concerns, the judgement, and the desire to run away. Thus what do you do with this information? Who do you tell? How crazy is this? What will people...

The synagogue remains a central institution in Jewish life as a place of study, worship, and assembly, but each day brings word of a new challenging development within each of the larger movements to which synagogues belong—Orthodox, Conservative, Reform, and Reconstructionist. Jewish religious...