Don Stacks: 1 book

Book cover of Measuring the Impact of Social Media on Business Profit & Success
by Don Stacks, Cong Li
Language: English
Release Date: February 18, 2016

An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue?...
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