Dick Blatt: 3 books
by Jagmohan John Raju, Herb Sorensen, Rick DeHerder
Language: English
Release Date: January 4, 2011
Language: English
Release Date: January 4, 2011
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits
Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences!...
Shopper Intimacy
A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Language: English
Release Date: September 9, 2010
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive,...
by Richard Hammond, Rick DeHerder, Dick Blatt
Language: English
Release Date: August 14, 2013
Language: English
Release Date: August 14, 2013
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from...