Diana Woodburn: 2 books
Key Account Management
The Definitive Guide
Language: English
Release Date: November 13, 2012
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned...
Handbook of Strategic Account Management
A Comprehensive Resource
Language: English
Release Date: March 17, 2014
A compilation of the established knowledge in strategic account management
While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM)....