Dennis W Johnson: 6 books

For better and sometimes for worse, Congress is a reflection of the aspirations, wants, and priorities of the American people. It reflects the kaleidoscope of special interests and unselfish service to others, of favors sought and sacrifices made. During each two-year session of Congress, thousands...

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting,...

While more than a million e-mails clog the inboxes of Congress each day, some legislators can't even find their own websites without the help of their staffers. In fact, laptops aren't even allowed on the floor of the House or Senate. But, as Dennis W. Johnson demonstrates in Congress Online,...

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants...

Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship,...

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political...