A Definitive Guide to Maximizing ROI
by
Jesko Perrey, Dennis Spillecke
Language: English
Release Date: March 8, 2011
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing...