Denise Lee Yohn: 2 books

Book cover of Extraordinary Experiences

Extraordinary Experiences

What Great Retail and Restaurant Brands Do

by Denise Lee Yohn
Language: English
Release Date: February 1, 2016

Discover how brick-and-mortar brands create extraordinary experiences that keep drawing customers into their stores. How do some stores and restaurants break through the clutter; compete with bigger, online competitors; and manage to grow and thrive when so many others fail?  They earn...
Book cover of What Great Brands Do

What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest

by Denise Lee Yohn
Language: English
Release Date: November 20, 2013

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies...
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