Den Huan Hooi: 2 books
Marketing for Competitiveness: Asia to The World
In the Age of Digital Consumers
Language: English
Release Date: November 24, 2016
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In...
Asian Competitors
Marketing for Competitiveness in the Age of Digital Consumers
Language: English
Release Date: March 15, 2019
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
This is...