Delfryn R Hughes: 1 book
The Three Musketeers and Your Business Plan
The Entrepreneur's Guide to Understanding and Writing an Effective Business Plan
Language: English
Release Date: October 26, 2015
Ethos: how credible is your business plan? Pathos: does your business plan elicit an emotional response? Logos: is your business plan logical? Just as Aristotle divided his appeals, or means of persuasion, into the categories of Ethos, Pathos, and Logos, so will you leverage these “three musketeers”...
